A Delicate Touch
According to experts, the recent surge in rhinoplasty procedures, as reported by the British Association of Aesthetic Plastic Surgeons, can be attributed to significant advancements in medical technology and techniques. The traditional, invasive methods involving hammers and chisels have given way to modern, less traumatic techniques that minimise discomfort, swelling, and recovery time. Key innovations include the use of ultrasound technology and the Diamond Rhinoplasty method, which involves Piezo ultrasonic remodelling. This advanced method of rhinoplasty focuses on preserving as much of the existing structure of the nose as possible during surgery, while safely changing the way you look.
These advancements, together with patients being able to resume their normal activities within six weeks, have contributed to the procedure’s growing popularity. Ultimately, it means that there is significantly less discomfort, swelling, and bruising for the patient, making the procedure much more popular.
Consultant Surgeons Charles East and Lydia Badia, co-founders of Rhinoplasty London are the leading specialists in the UK. Held in the highest esteem by both their medical peers and patients, their celebrity clientele includes members of the royal family as well as rugby player and Strictly Come Dancing contestant Ben Cohen.
Commenting on this remarkable rise in popularity, Lydia Badia, Consultant Surgeon and specialist in Rhinology & Facial Plastics explains:
“Rhinoplasty was previously a very invasive and crude procedure. It was often performed quickly and blindly from inside the nose with large, heavy instruments. Consequently, patients would suffer significant bruising, facial swelling, and discomfort.
“Historically, rhinoplasty was frequently performed in conjunction with other surgical procedures. Patients would often request, ‘While you’re performing my breast and facial surgery, can you also do my nose?’ We see currently that more individuals are opting for rhinoplasty as a standalone treatment. This shift has extended the procedure from 30 minutes to approximately two and a half hours.
“When more time is allocated to the procedure, it allows for greater precision, resulting in less trauma. The additional time allows the surgeon to respect the correct tissue planes, preserving natural tissue ligaments, minimising disruption to the skin’s envelope, culminating in a much more stable outcome.
“We now possess a deeper understanding of the facial microanatomy, enabling a more accurate application. The evolution of technique includes the Diamond Rhinoplasty, which uses ultrasound for greater precision and minimising damage.
“This revolutionary method – which uses fine delicate tips to move nasal bones without breaking or shattering them – will result in less bruising and faster healing. The nasal bones can be sculpted accurately, preserving the surrounding soft tissues, providing a very natural looking result. This major advancement known as Piezo ultrasonic remodelling, was pioneered by an Independent Rhinoplasty Research Group in 2014 and remains one of the most reliable techniques, creating smooth, symmetrical nasal bridges and reshaping nasal bones – without the need for a hammer and chisel!”
Rhinoplasty London offers unparalleled support for their patients, including comprehensive psychological support and counselling. They help manage clients’ expectations through the entire process – from their initial consultation and preparation for surgery, to the procedure itself and the aftercare that follows. Rhinoplasty London understands that having surgery is a huge, life-changing decision and they fully support you throughout the process.
rhinoplastylondon.co.uk
Floor 1M, Tempus Belgravia
11a West Halkin Street
London SW1X 8JL
020 3196 0130
