Chanel launches Celebrity By campaign

Chanel celebrates 100 years of N°5

Chanel celebrates 100 years of Chanel N°5 with a short film

100 years of N°5

N°5 is undoubtedly one of the world’s most famous and recognisable perfumes. A complex scent of florals including lily of the valley and ylang-ylang combined with a deliciously woody undertone, the cult scent is more than a perfume: it’s a cultural phenomenon.

To celebrate 100 years of the classic fragrance, Chanel House has released a short film alongside individual video vignettes that convey ‘thought provoking international voices to reflect on the ever-evolving notion of celebrity’. The films will feature six esteemed celebrities from the worlds of dance, journalism and the arts.

‘As N°5 did not just transform the world of perfumery — but has inspired artists, photographers, filmmakers, writers and the public for generations — so CHANEL is taking the perfume’s 100-year anniversary as an opportunity to reflect on the new forces of celebrity that will shape the next 100 years’.

Featuring in the films is former editor of Vanity Fair Graydon Carter, TV & media personality Hung Huang, cognitive scientist Laurie Santos, dance prodigy Lil Buck, French ballet dancer Marie-Agnès Gillot and French actress and face of N°5, Marion Cotillard. The films, released on Friday the 21st May, are available to watch on the CHANEL website.

The films are a captivating watch that thoroughly dissect the notion of what it means to be a ‘celebrity’, and the effect celebrity has had on popular culture with thoughts from six inspiring voices across a multitude of pathways, from dance to science.


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