HOUSEOFTUYI is a fashion brand like no other, blending tradition and modernity. Following on from a successful fashion show in January, Fashion Through The Lens of Art, founder Seguntuyi Onakoya explains his ambitions for the business
In a historic moment for Hull’s creative scene, HOUSEOFTUYI made an unforgettable debut with its first-ever runway show, seamlessly blending art and fashion in a groundbreaking collaboration with Ferens Art Gallery. This pioneering event, the first of its kind in Hull, was designed to unite the gallery with its surrounding community by providing a platform for creatives to express their artistry. As the event’s headliner, HOUSEOFTUYI demonstrated its commitment to community and inclusivity, opening the stage to fellow fashion designers and emerging talents. Featuring Designers Zainab Kolawole (StyledByZK), Hollie Haughin (HollieLesleyHaughin), and Tolu Olafimihan (Gnation), who took to social media to express their gratitude for HOUSEOFTUYI’s growing influence and unwavering support in amplifying fashion design within Hull’s creative ecosystem. With a sold-out audience of over 120 attendees, the show not only set a new benchmark for Ferens Art Gallery, but also established a blueprint for future collaborations, reinforcing the city’s potential as a thriving hub for art, culture, and fashion. We chatted to the founder to find out more.
Q Your work has been recognized for its innovative approach. How has industry recognition and feedback influenced your journey in fashion?
A Industry recognition has been instrumental in shaping my journey. Over the years, my designs have gained attention from leading fashion figures, media outlets, and cultural institutions. Having my work showcased on platforms such as Fashion Finest Africa and international fashion exhibitions has reinforced my commitment to pushing creative boundaries. The feedback I receive – whether from industry professionals, stylists, or clients – continually informs my approach, helping me refine my craftsmanship and adapt to emerging trends.
Q Your designs are known for their unique craftsmanship. What specific elements set HOUSEOFTUYI apart from other brands, and how has the industry responded to your work?
A What sets HOUSEOFTUYI apart is the meticulous attention to detail, the seamless blend of heritage and contemporary aesthetics, and the emphasis on craftsmanship. I experiment with textures, intricate embroidery, and unconventional silhouettes to redefine modern fashion. This approach has earned recognition from fashion insiders, with stylists, editors, and creative directors praising the distinctiveness of my work.
Q Breaking into the fashion industry can be challenging. What were the biggest obstacles in establishing HOUSEOFTUYI, and how has your work been acknowledged by industry professionals?
A One of the biggest challenges was gaining visibility and access to the right networks. Fashion is highly competitive, and without strategic industry connections, it can be difficult to gain traction. However, through perseverance and high-profile collaborations, my work has been featured in major events and media outlets. Recognition from industry leaders and partnerships with cultural institutions like Hull City Council have further validated my contributions to the fashion landscape.
Q How has your work been received by the public, fashion insiders, and media since launching? Are there any standout moments that validated your creative direction?
A The response has been overwhelmingly positive. From being worn by notable figures to being featured in industry conversations, HOUSEOFTUYI has continued to resonate with diverse audiences. A standout moment was my first runway show in Hull, which sold out in just three weeks. The event created significant industry buzz, attracting key players from the UK fashion scene, including representatives from York Fashion Week.
Q Can you share some of your latest designs for the season and any notable responses they have received?
A This season, I am exploring a fusion of structured tailoring and fluid draping, with a strong emphasis on handwoven fabrics and metallic accents. One of my standout pieces – a hand-embroidered structured gown inspired by African and Jamaican tailoring work for the Ferens Art Gallery preview show – has garnered attention from stylists and cultural curators, further cementing HOUSEOFTUYI as a brand that bridges tradition and modernity.
Q As an internationally recognized designer, how do you envision HOUSEOFTUYI growing in the future, and what impact do you hope to have on the global fashion industry?
A I envision HOUSEOFTUYI expanding into international markets, establishing flagship stores, and collaborating with global designers to promote cross-cultural fashion exchange. Beyond commercial success, my goal is to champion representation and inclusivity in fashion, ensuring that African-inspired aesthetics have a lasting impact on the global stage.
Q How has living and working in Hull influenced your creative process, and what unique opportunities has the UK fashion scene provided that were not available in Nigeria?
A Hull has provided an incredible platform for artistic collaboration and exposure to new creative communities. Unlike Nigeria, where access to global fashion institutions is limited, the UK offers direct engagement with industry pioneers, leading fashion councils, and international fashion weeks. My involvement with Hull City Council and upcoming projects, including mentorship programs and exhibitions, has allowed me to contribute to the UK’s cultural landscape while expanding my professional reach.
Discover more about HOUSEOFTUYI at houseoftuyi.com
