“Fashion is about real life again,” declared Matthieu Blazy of Bottega Veneta as he described his AW24 collection. This sentiment captures the overarching mood of the season, where practicality and everyday elegance take center stage. Designers have shifted focus from pure spectacle to creating garments that resonate with the rhythms of modern life. The result? A season rich with tactile fabrics, thoughtful construction, and versatile pieces that feel as comforting as they are stylish.
The Autumn/Winter 2024 trends offer a sartorial embrace—literally and figuratively. Outerwear dominated the runways, with voluminous shearling, faux fur, and feathered pieces embodying a protective yet glamorous ethos. At Henry Zankov, the aptly named Hold Me Closer collection explored garments designed to “hug” the wearer, blending emotional warmth with physical comfort. Similarly, high collars and cozy knits create a cocoon-like effect, while the return of plaid and tweed evokes an outdoorsy English country aesthetic—nostalgic, but updated with modern twists like oversized bows and sheer layers.
Even in its more daring moments, AW24 is a study in balance. Although, animal prints, particularly leopard, make a roaring comeback, proving that bold statements still have a place in fashion’s “real-world” reset.
“Imperfection makes us human now,” mused Balenciaga’s Demna, whose AW24 collection played with the art of deliberate offness—backward collars, twisted seams, and garments that spiral around the body. This celebration of flaws challenges the rigidity of algorithmically driven perfection and injects a sense of individuality into the season’s designs.
In a nod to both tradition and progress, AW24 reimagines tailoring with a softer approach. From the understated elegance of monochrome layering to the bohemian refinement of flowing capes and over-the-knee boots, AW24 is about versatility and authenticity. These are clothes designed for real lives—lives that crave beauty, comfort, and a touch of adventure.
Here’s everything you need to know about the key trends shaping Autumn and Winter of 2024.
Top trends to embrace for Autumn/Winter 2024.
Power Suits
Sophistication takes a practical turn with the evolution of suiting. Relaxed blazers, wide-legged trousers, and skirt suits dominate, reflecting the ‘quiet luxury’ ethos that champions quality over ostentation. Neutral palettes and fine tailoring create pieces that are as versatile as they are elegant.
Pair this Long Blazer Melange Pockets (£199) from Massimo Dutti with their Textured Shirt with York Detail (£69.95). This power duo delivers a sharp, tailored look with subtle texture contrasts, making it perfect for office wear or a chic evening ensemble.
Featured at: Prada AW24, Victoria Beckham, Tom Ford.
Leopard Prints
Animal prints are roaring back, with leopard emerging as the undisputed star of the season. Whether as statement coats or understated accessories, this versatile print offers endless styling possibilities. Pair tailored leopard trousers with crisp white shirts for an effortless chic look, or opt for a bold coat to make a dramatic entrance.
Pair this Milly Leopard Coat (£485) from Rixo London with their Anouk Earrings (£80), ideal for evenings out or adding drama to everyday looks.
Featured at: Rixo-inspired pieces dominated the runways at major houses.
Elegant Shapes
This season celebrates an era of polished sophistication, with tailored skirts, graceful silhouettes, and a mix of sumptuous textures making waves. The pencil skirt takes center stage, paired with slingback heels for a refined aesthetic. This resurgence of classic femininity offers a sense of power and grace, perfect for boardrooms or evening soirees.
Pair this Midi Skirt with Slit (£35.99) with their Leather Cowboy Heel Ankle Boots (£119) for an ideal chic day-to-night look.
Featured at: Saint Laurent, Tory Burch, Miu Miu.
Monochromatic Magic
Black is back and bolder than ever. From all-black ensembles to intricate textures and layers in the same hue, this timeless color commands attention without shouting. Build an outfit around classic staples like black turtlenecks or midi dresses, adding accessories with subtle sheen for a complete look.
Pair these Nappa Leather Alana Trousers (£1225) from Joseph-Fashion with their Silk Crepe de Chine Blondel Blouse (£395). This all-black ensemble combines luxe textures, creating a sleek and modern look that’s perfect for a night out or a statement-making day at work.
Featured at: Valentino, Hermes, Max Mara.
Plaid and Tweed Reimagined
Traditional checks and tweeds are making a bold return, evoking timeless British charm. From classic coats to tailored separates, these fabrics are given a playful edge with unexpected details like oversized bows, sheer layering, and satin accents. Style these timeless prints with modern pieces to create a balance between nostalgic and contemporary.
Pair this Burberry Check wool midi skirt (£1743) with their Mohair-blend turtleneck sweater (£1590) for everything from countryside weekends to chic office days.
Featured at: Burberry AW24, Chloe AW24, Schiaparelli.
Bohemian Elegance Redefined
The free-spirited vibes of the 1970s have been elevated for modern-day fashionistas. Think flowing chiffon blouses, cozy shearling accents, and denim-on-denim ensembles. Over-the-knee boots and tailored trench coats replace summer sandals, ensuring this trend transitions seamlessly into colder weather.
Pair this Water-repellent cotton midi cape (£1300) from Maxmara Accessori with their Nappa Leather Ballet Flats (£490) for a free-spirited yet polished look, perfect for transitional weather.
Featured at: Chloe, Chanel AW24, Fendi AW24.
Floral Motifs
No longer reserved for spring and summer, florals are flourishing into the colder months. Designers are blending the delicate patterns of blossoms with the sturdiness of winter fabrics. The juxtaposition of softness and strength offers endless options for layering florals with tartans or cozy knits.
Pair this Floral devoré-chiffon maxi skirt by Nina Ricci (£765) from Net-a-Porter with their Charlotte patent-leather slingback pumps by Amina Muaddi (£760) for a versatile look that transitions easily from a casual brunch look into evening wear.
Featured at: Loewe, Miu Miu, Giambattista Valli.
We also recommend checking out how to master the art of the floral trend this season.
