Is Your Family Home Ready to Attract Buyers?

attract buyers

Ready to sell but wondering how to attract buyers? The agents at KFH share their tips and advice for making your family home appealing


Remember back to when you first purchased your home. You spent weekends trawling antique markets for beautiful, individual pieces to make your home a reflection of your own unique personality and style. Coming back to now, when you spend Saturdays between the farmers’ market and the playground, your two-bedroom flat has filled with all the happy chaos that comes with family life. Your fridge is covered with children’s art, there are scooters in the hall and brightly coloured toys are everywhere. It’s time to sell, and you may wonder how to ensure a wide appeal, and present just the right amount of family flavour, speaking to buyers who may or may not have children. Happily, the sales experts at London property group Kinleigh Folkard and Hayward have some tips.

Pippa Warren-Evans, mother to one-year-old Hugo and Sales Manager at KFH Kingston has this advice: “It’s common for sellers to outgrow a property, especially if they’ve extended their family. What is normal to them might feel like clutter to others. Decluttering can have a huge impact when making first impressions and can be the difference between a buyer putting forward an offer or not. You might need to put a few things into storage – or even most things – to find the balance between presenting a home and a busy house”.

David Moreton, weeks from becoming a father himself, and Sales Manager at KFH West Hampstead, says that the KFH agents’ experience and advice can really help families throughout the process. “While we have the industry knowledge to get the vendors the right result, we also pride ourselves on bringing that human element to the job”. He recalls a very unique instance where some vendors had rushed to the airport with kids in tow and admit they had just run out of time to prepare their house for a planned open day that morning. “They called us in a panic, so a member of my team and I rallied to help them out. We went straight to the property and put some of the kids’ toys and family equipment in our company cars in order to have the house looking as wonderful as possible in such a short time frame. The clients made it to the airport, the house showed very well, and they received two strong offers”.

It can seem overwhelming, especially when your family is still living in the space, but if you need help, the team at KFH can always advise. Get in touch.


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