Trend Update: Logomania

logo trend

Earning their stamp of approval – here’s our pick of the best branded staples

Words Julia Krupska

It’s no novelty to emboss a designer logo onto an item of clothing and turn a brand’s very provenance into a fruitful sale. This season is no exception – emblems have appeared across an array of designs in what seems to be a fitting tribute to the British weather. Anthony Vaccarello’s debut at Saint Laurent saw touches across jewellery and stilettos, whereas Dolce & Gabbana fused branded t-shirts into their tropical theme. Gucci, on the other hand, tapped into street artist GucciGhost and transformed his illicit branded merch into a glorified capsule collection.

From bags to ears, shirts to shoes – each style comes adorned with a signature motif. If you’re looking to add an elegant hit to the trademark trend, have a browse through our edit of the most stylish options below.

SAINT LAURENT ‘Babies’ suede ankle boots

logo trend

£580; net-a-porter.com

LOVE MOSCHINO Logo plaque tote

£197; farfetch.com

TOMMY HILFIGER GIGI HADID Compass print silk maxi dress

£300; harrods.com

LOEWE Logo plaque belt

£295; farfetch.com

GIVENCHY Logo-print asymmetric silk skirt

£1,260; harveynichols.com

KENZO Printed t-shirt

£120; net-a-porter.com

STUART WEITZMAN ‘Anna’ peep toe pumps

£174; farfetch.com

GUCCI Logo scarf shirt

£745; brownsfashion.com

SAINT LAURENT Monogramme quilted velvet shoulder bag

£1,220; net-a-porter.com

MISSONI Cashmere logomania scarf

£154; boutique1.com

TOD’S Logo plaque loafers

£345; farfetch.com

AMEN Velvet logo dress

£823; farfetch.com

GUCCIGHOST Pleated silk ‘Cady’ skirt

£1,850; matchesfashion.com

J.W. ANDERSON Logo leather shoulder bag

£695; mytheresa.com

CHANEL Vintage logo coin beaded necklace

£1,100; farfetch.com

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