For the Love of Dogs
Absolutely meets Barbara Hanly, the founder of Soopa, to discover how the pet treat brand was born out of undying affection.
They say that some people come into your life for a reason, but for former dog groomer Barbara Hanly, it was a tiny 1.7kg Chihuahua X Jack Russell called Lily who was to become the catalyst to transforming a kitchen table idea into a successful business.
Barbara is the founder of Soopa, an award-winning pet treat brand, celebrating canine health and well-being through a growing range of delicious plant-based recipes inspired by her beloved dog Lily coupled with her experience as a dog groomer.
“While working as a dog groomer, I was shocked at the amount of obesity, skin and health issues I saw in dogs,” she explains. “I started looking into typical ingredients added to dog food and treats. I realised then that I did not want Lily to consume all these nasty additives and fillers and that I could do better, so I set about researching and baking.”
With Lily and her friends as eager chief taste-testers, word soon spread through friends, then friends of friends, and soon Barbara was inundated by pet parents wanting to buy her range of delicious superfood treats for their fur babies. “It was then I began to realise that maybe I was onto something special, and if Lily and her friends, old and young, big and small, approved, then this could become a successful business.”
In 2013, Barbara officially launched Soopa, and the company has already won multiple awards. It is regularly featured in the media and currently sells across the UK, Europe, Southeast Asia, and, more recently, the USA. However, Barbara has never strayed far from her original vision despite their commercial success. “I’ve always stayed true to my original quest to create delicious treats which combine human-grade superfoods that taste good and are good for your dog’s health,” she says.
“For example, we include cranberries in a couple of our recipes. Did you know that cranberries are an excellent source of vitamin C, known for its positive impact on digestive health and boosting immunity? Every recipe we create is designed to benefit your dog’s health and well-being.”
With a growing range of tasty offerings, the Soopa range allows pet parents to shop by age and suitability with a focus on offering pets with restrictive health conditions, including obesity and low immunity, flavourful treats that all dogs can enjoy without compromise.
“I am always thinking about new recipes and product ideas – it’s absolutely my favourite part of my role,” Barbara smiles. “Initially, I’ll present my ideas to my team and then decide which one to develop further. Once samples are ready, we do the all-important taste test phase with our in-house canine team. After packaging is designed and printed and production is complete, you are looking at six months from start to finish. We have just released our latest range, the ‘Cosy Collection’, embracing traditional seasonal flavours, including Pumpkin and Cranberry, with an autumnal flavour twist, especially for this winter season.”
As an ethical pet brand, Soopa ensures that all their treats are made to human-grade standard “because we wouldn’t feed our dogs something that we couldn’t eat ourselves” – a statement that was taken quite literally when former ITV’s This Morning presenter Holly Willoughby tasted their papaya dog chews live on the show and approved! The brand’s range of dental sticks and healthy bites are also now packaged in their 100% paper-recyclable flow-wrap packaging.
But their moral standing doesn’t finish there. “We support Dogs Trust Ireland by sharing their weekly dog spotlight on our social media to help find them homes,” Barbara explains. “We have ‘Soopa Heroes of the Month’, where we ask people to nominate their chosen charity via our website and Instagram posts, and we pick one at random and donate £100 to that charity.”
This love of dogs is intrinsic in Barbara’s approach to business philosophy and their success, but dogs have always played a big personal part in her life. “I’ve always been a huge animal lover,” she smiles. “My first dog was a Yorkshire terrier, Beauty, whom I absolutely adored. Beauty gave me a lot of stability during a difficult childhood when I was bullied at school. My dog Lily came into my life when a friend rescued her as a stray and was trying to find her a new loving home. The first time I met her, she jumped straight into my lap, and in that instant, I knew she was coming home with me! Lily is a huge part of the Soopa story. Lily sadly passed at the end of 2022, and I still miss her every day.”
Barbara was, however, to find another sweet soul to help ease the pain of losing Lily in the form of Hammie. “My heart was broken after losing Lily, so I wasn’t even thinking about another dog when I met a lovely lady in France who rescues dogs from China and re-homes them in Europe. She showed me a photo of Hammie the night he was found, all alone on the side of the road, and a part of me knew I had found a new soulmate. I have a feeling Lily may have even sent Hammie my way! Hammie has definitely helped heal my heart. He loves his new life on the road in the west of Ireland.”
