Why Soho Will Offer Some Surprises This Christmas


The many reasons why Christmas is the perfect time to discover Soho

Head to Soho, the creative hub of London’s West End, for a vibrant mix of independent and concept fashion stores, tailors, record stores, restaurants and bars this Christmas. The area is alive with one off concepts, exciting nightlife, and exclusive retailers. 

Soho is home to a mixture of over 40 independent and innovative retailers which can’t be found anywhere else in London, making it the perfect destination for all your Christmas shopping.


This Christmas Soho has something for everyone, pop by some of the most exclusive and independent stores in London. Stop by RÆBURN, Footpatrol, Axel Arigato, Wood Wood and Oliver Spencer for the perfect gift for fashion lovers, or visit A.P.C for parisian classics, Billionaire Boys Club for exclusive launches and collaborations and Ace & Tate for some fabulous eyewear.

If vintage is more your style, Dunno. Curated sells one-off products from brands such as Champion and Versace, and you can find premium grade designer vintage clothing and accessories at Reign Vintage.

Find the perfect gift for music lovers at Sister Ray and Reckless Records – an integral part of Soho’s rich history is the presence of vinyl and record stores. Both specialise in buying, selling and exchanging unique, rare to find discs.

For stocking fillers, head to beauty and grooming stores, Aēsop, KLORIS and Johnny’s Chop Shop, as well as MÜHLE where you can find premium shaving brushes, razors, and shaving sets, also nourishing skin care series options and elegant shaving accessories. Don’t forget to visit BLEACH, pioneers of dip-dyes, rainbow hues and silver sheens, for all your hair care products this Christmas.

This Is Soho X Ben Awin Digital

Some of the most well-known jewellery stores can be found in the heart of Soho. For a gift for that special someone head to iconic rock and roll jewellers The Great Frog to find a timeless piece that will last a lifetime, and Sacred Gold for some of the most luxurious jewellery and shopping experience in London. For something more cutting edge, Metal Morphosis offers the most extensive range of piercing and fashion jewellery.   

After some serious Christmas shopping, it’s time to discover the diverse selection restaurants, bars and cafés Soho has to offer. Tuck into mouth-watering dishes from Evelyn’s Table, Kricket, The Duck and Rice, BAO, Inko Nito and many more. Ramo Ramen, BAO, Ember Yard and Temper are all among popular eateries in the area. If you fancy a drink after a long day of exploring Soho, you can enjoy delicious cocktails at Heritage who use masterful mixology and the finest spirits to bring you a cocktail menu with elaborate flavour infusions, and SOMA for drinks inspired from India and beyond. You can also find new openings from Tel-Aviv inspired Miznon and Speedboat Bar who bring the Thai flavours of Bangkok to London. 

This Is Soho X Ben Awin Digital

From November, you will be able to see Soho’s Christmas lights, in collaboration with The Soho Parish Primary School. Each light is based off of a drawing from the pupils of The Soho Parish Primary School. Walk through the area’s renowned streets and discover festive designs such as snowmen, baubles and reindeer. The lights are a heartwarming representation of what it is like to experience Christmas through a child’s eyes. What can you spot as you walk through Soho?

Also Read: Scouting For Girls’ Roy Stride On Olly Murs, Sussex And Goodwood

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