BoConcept Brings The Best Of Danish Design To St Albans


Design lovers are in for a treat as BoConcept St Albans opens its doors

When it comes to Scandinavian design, one word immediately comes to mind: Hygge. Hygge, a Danish concept that embodies cosiness and contentment, is at the heart of BoConcept, the leading Danish design furniture brand. With a commitment to exceptional design and quality, BoConcept has been synonymous for over 70 years with great design since its inception in 1952.

With over 300 stores worldwide, including their newest location in St Albans, a state-of-the-art store that offers customers a unique shopping experience, allowing you to interact with BoConcept’s stunning collection and find the perfect pieces to suit your taste and needs.

R A Bb

BoConcept offers an array of elegant and functional furniture pieces that embody the latest Scandinavian styles. Their modern furniture designs, specifically designed for urban life, are customisable to suit your lifestyle, and their range is big enough for you to find your own personal interior style.

BoConcept’s modern furniture designs are specifically designed for urban life, so whether you have a big or small home, you can customise their furniture to suit your lifestyle, and their range is big enough for you to find your own personal interior style.

Their collection includes custom wall units and designer bookcases, a wide range of extendable dining tables, stylish Scandinavian armchairs, and designer sofas in fabric and leather – everything you need to furnish a whole home or simply add some Danish style to your existing home furniture.

At the heart of BoConcept is a commitment to great design, which includes collaborating with some of the most renowned designers in Denmark and around the world. Morten Georgsen, Henrik Pedersen, ARDE, Anders Norgaard, Frans Schrofer, Oki Sato, and Karim Rashid are among the featured designers. These talented individuals bring a fresh perspective to their designs, ensuring that each piece is not only functional and high-quality, but also visually stunning.

Their quality is more than aesthetic, though. They stand for craftsmanship, uncompromising attention to detail, and exceptional materials. Their reputation and global footprint let them handpick the best experts from around the globe. And they do it, remembering the wellbeing of animals, workers, and our planet.

When browsing through their furniture range, you might fall in love with a design, but perhaps it isn’t quite right. Never fear… With BoConcept, you’re not just buying off-the-shelf furniture, there are endless possibilities behind everything you see. You can make it fit your taste and your lifestyle.

Embracing the Scandinavian idea of Hygge, BoConcept believes its designs should never compromise the individuality or lifestyle of its customers. Nearly all of the company’s furniture is adaptable, allowing customers to tailor the collection to their specific needs. Approximately 90% of BoConcept’s designs can be customised for size, colour, material, configurations, and much more to meet your specific requirements. This customisability enables customers to create a completely coordinated style throughout their entire home, even complementing what you already have, making BoConcepts designs versatile, functional, and easy to fit seamlessly into any home.

Though the customisation options are vast, BoConcept’s approach ensures a consistent look throughout the home. They take a holistic approach to the development and design of their products, enabling a coordinated look where design, colours and materials always match. In this way, you can choose from the exact same materials across categories and designs, ensuring a unification of your décor.


All this choice can be daunting and sometimes we need some guidance, but BoConcept have that covered too. One of the unique things about BoConcept is that the company provides its own comprehensive interior design service to customers for free. All interior designers are in-store and work exclusively for BoConcept. They delve into the customer’s specific requirements and lifestyle, take measurements, and create detailed 3D plans in-store or at your home. This service is an invaluable tool for customers looking to restyle their home, whether it’s a small update or a complete home makeover. The company’s expert in-house interior designers and design professionals are always on hand to offer free, no-obligation styling advice, which is one of the many reasons why customers choose BoConcept.

“My interior design team and I were blown away by the warm reception we received during our grand opening weekend, when we met over 600 customers in our store,” says store manager, Nima Ranjbar. “We look forward to assisting anyone who requires our free design service to inspire them in their small or large projects.”

BoConcept St Albans, 1 London Road, St Albans AL1 1LA 


Share this Article

Written by
Must Read

You May Also Like

Did you know you can now buy or subscribe to our printed issues?


Subscribe to our newsletter

Sign up to our monthly newsletter to find out what’s on your local area, exclusive competitions, the latest launches and much more!

Select the areas you want to hear about