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Brand Profile: Parisian Flair with Tara Jarmon

Tara Jarmon
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Inject some Parisian appeal into your wardrobe with Tara Jarmon

Tara Jarmon was created after an encounter between two people: businessman David Jarmon and Canadian student, Tara. They combined their talents to create a line of women’s ready-to-wear that fused fashion forward design with that quintessentially Parisian brand of je ne sais quoi.

Deeply in love with Paris where the label is based, Canadian-born designer Tara has been continuously reinventing the brand since 1986. ‘The Parisienne’ has been her inspiration: light-hearted and fun yet sophisticated. Tara used to say that she designed ‘brightly coloured coats so men can easily recognise their loved ones on a crowded station platform.’

After 30 years as head of her own label, Tara has decided to move on and devote herself to new projects. She will be passing on her vision to new art director, Colombe Campana. A graduate of Studio Berçot, Campana worked for various big name houses including Capucine Puerari, Sonia Rykiel and Claudie Pierlot. She also took a big role in the launching and creation of & Other Stories, managing the brand’s ‘Paris Atelier’ line. In joint effort with Tara Jarmon’s design teams and studio, Campana will maintain the spirit of the brand, while adapting it more and more to the modern fashion market.

The workshop of the brand’s Petite Maison de Couture has been located in the heart of Paris since 1986 and is home to more than 30 designers and pattern makers. The brand’s aesthetic is timelessly chic with a modern twist, accented by a unique play of colours, architectural shapes and exclusive prints, which are drawn and developed in-house. The collections are created using traditional dressmaking techniques, including the use of calico to ensure an exacting and professional finish.

A visit to one of the London boutiques is the easiest way to add some Gallic glamour into your wardrobe this autumn.

TARA JARMON BOUTIQUES

66 Hampstead High Street, NW3 1QP;
020 3445 0376

98 St John’s Wood High Street, NW8 7SH;
020 3445 0378
UK Showroom: M&L Harris mlharris.agency

tarajarmon.com

instagram.com/tarajarmon

 

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