My journey into the world of interiors has been a lifelong passion nurtured by a background in project management and marketing. While I began on a path to enrich my understanding through a KLC interior design course, the beautiful chaos of motherhood led me to pause my aspirations midway. Yet, the desire never lessened.
Interior design has always been my creative heartbeat, a realm where I find inspiration and solace. As my son embarks on his own academic journey, I realised that the timing was ripe for me to turn my aspirations into reality. The culmination of my passion, my marketing expertise, and the fervent desire to curate exquisite spaces has led me to finally take the leap and establish my own interior business. It’s a venture that’s been a long time coming, and I’m excited to see where this journey takes me.
In a world increasingly attuned to sustainability – from the food we consume to the choices we make for our planet, our bodies, and even our clothing – I realised that there was an aspect that deserved equal attention: our living spaces. The realisation struck me with profound clarity – the quest for beauty and elegance in our homes should align harmoniously with sustainable principles. This realisation was a catalyst, a call to action that crystallised the purpose of my interior business. I firmly believed that creating beautiful, sustainable living spaces wasn’t just a desire; it was a necessity that resonated with the times we live in. And thus, my journey to combine my passion for interiors with my commitment to sustainability was set in motion, culminating in the launch of my business. It’s a moment that feels like destiny.
Naming my business after my grandmothers was a heartfelt decision deeply rooted in love and admiration. I had the privilege of growing up with two remarkable women who left an indelible mark on my life. My maternal grandmother was the embodiment of a nurturing homemaker, radiating boundless love and warmth that enveloped everyone around her.
On the other hand, my paternal grandmother was a captivating character, brimming with a great sense of humour and an endless supply of enthralling stories. Hours would pass as I sat enthralled by her tales, a testament to her charm and vivacity.
Naming my business after these exceptional women felt instinctively right, a way to honour their legacies and embody the qualities that they exemplified. Edith and Lou are not just names; they are representations of the values of love, warmth, creativity, and humour that my grandmothers embodied. Their spirits continue to guide me as I embark on this journey. It’s a tribute that’s personal, meaningful, and a way to keep their remarkable stories alive.
The sensation of having launched is nothing short of exhilarating; it’s a feeling that often leaves me pinching myself to believe it’s real. The culmination of countless hours, dedication, and unwavering determination has led me to this moment, and I’m genuinely proud of how far I’ve come.
Yet, this is just the starting point. My heart is set on developing the brand further, cultivating its identity, and nurturing its growth as a thriving business. The path ahead holds endless possibilities, challenges to overcome, and moments of triumph to celebrate. I’m eagerly anticipating the journey ahead and embracing the opportunity to shape the future of the brand. The adventure is underway, and I’m ready to embrace it wholeheartedly.
The product range offered by edith + lou is carefully curated, featuring a diverse array of items from different corners of the globe. Among these treasures are vintage pots from Nepal, 100% European flax linen from Lithuania, ceramics from Indonesia and India, and handwoven Ikat cushions from Uzbekistan – each designed to bring timeless beauty and comfort into our homes.
Many of the items are handcrafted and many are vintage. I love the fact that my items are not perfect. Instead, they bear the hallmark of history, hard work and skilled craftsmanship, making each piece unique and more beautiful.
What sets me apart is that every piece that I source is chosen for its sustainable qualities, as well as its beauty. My collection is a testament to my unwavering commitment to sustainability, seamlessly interwoven with exquisite beauty.
The heart of my curation lies in the belief that sustainability and aesthetics should harmonise. Every item I source is not just chosen for its visual appeal, but also for its sustainable qualities. This dual focus creates a distinctive tapestry that transforms spaces into sanctuaries of conscious living.
My dedication to sustainability is more than a trend; it’s a foundational pillar of my brand. Each piece carries the narrative of responsible sourcing, from handcraftsmanship to the use of renewable materials. My collection stands as a bridge between aesthetics and ethics, uniting the appreciation for beauty with a deeper resonance for sustainable choices.
When you invite an edith + lou piece into your space, you’re not just adorning your home; you’re making a conscious statement. The uniqueness lies in the fusion of elegance and responsibility, transforming interiors into sanctuaries that echo a mindful way of life.
Looking ahead, my aspirations are centred around fostering a community of like-minded individuals who resonate with my sustainable ethos. I envision a future where edith + lou becomes synonymous with conscious living and a celebration of sustainable beauty.
One of my greatest hopes is to expand my reach and connect with a growing customer base who share my values. With each interaction, I aim to inspire and empower individuals to make conscious choices for their living spaces, sparking a ripple effect that extends beyond interiors.
I see edith + lou evolving into a hub where beauty and sustainability co-exist harmoniously. As the brand grows, I hope to continue curating exquisite pieces that carry a story of responsible craftsmanship and timeless elegance. I aspire to cultivate a platform where meaningful conversations on sustainability thrive, fostering a collective commitment to a more mindful way of life.
Ultimately, my journey is driven by the hope that my brand becomes a source of inspiration, a catalyst for positive change, and a testament to the fact that beauty and sustainability are not mutually exclusive, but rather, they flourish together.