The art of Gift-Giving

Gift giving

Gifting art to someone special is an incredibly thoughtful gesture at any time, but at Christmas, it feels particularly poignant. It’s a way to celebrate relationships, mark achievements, and commemorate special moments at the end of yet another year.  Finding the perfect artwork can feel daunting though, so here are a few guiding principles to consider:

Think about the recipient’s style:

Picture your special someone’s home.  Does it ooze glitz and glamour?  Are they partial to mid-century modern?  Or is their abode all minimalist sharp lines and decluttered surfaces?  Your artwork selection – and any framing options – should reflect their personal style.  Spend time thinking about their current choices in colours, mediums, and sizes in order to ensure your gift is in keeping with their lifestyle.

Consider personal passions:

If you’re choosing art for someone, it’s likely that you know them well enough to judge what sets their passions alight.  Take inspiration from the things they love, or from special moments that you have shared together.  This may be a landscape reminiscent of a particular place; a quirky image of a beloved breed of pet, or simply an abstract print by a favourite artist.  Don’t overthink it though!  Putting too many limitations on your choice can be confining and exhausting.   Sometimes a beautiful image is all you need.

Set a budget:

Art needn’t be an extravagant purchase.  Consider a small work or unique piece of sculpture which can be easily placed within a home.  Or choose a signed, limited-edition print. All will be easier on the wallet!  But if you do decide to push the boat out, speak with the gallery.  They often offer interest-free payment plans, which allow you to make small payments over a series of months.  Or better yet, share the burden by making it a group investment, and get friends or family involved.  It will make your cherished selection even more festive.

Go with a gift certificate:

If you remain stumped on the perfect piece, consider a gift certificate.  Far from being cliched, this offers an opportunity for the two of you to spend time together selecting the perfect piece.  What better way to banish the post-holiday blues?Jennifer Conner is the Art Advisor at After Nyne Contemporary, as well as Regional Managing Director of the Affordable Art Fair in the UK. www.afternynecontemporary.com


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