Looking at how fashion destination Atterley is casting a light on our local Essex boutiques
Atterley.com is a fashion destination celebrating and redefining the boutique experience in one seamless platform, providing access to a community of 400+ independent retailers, shoppable online and in one place.
One of Atterley’s Boutique Partners is Blue, a womenswear boutique run by Hayley Attridge, located in the market town of Saffron Walden. Hayley had no experience before diving into the world of retail, just a love of fashion and an eye for new and exciting labels. French, European and Scandinavian brands like Mos Mosh, Shoe the Bear and Des Petit Hauts take centre stage at Blue, highlighting casually chic pieces suitable for everyday wear. Hayley loves nothing more than pairing customers with pieces that leave them looking and feeling great. “I adore the process of finding up-and-coming labels and sourcing new styles. I love the buying process,” says Hayley. “I often look at pieces and know exactly what my customers will like.”
Hayley always had a deep love for fashion and dreamed of opening up her own boutique. In 2011, she finally bit the bullet and opened up shop. “I love discovering new brands and research a lot via fashion magazines, social media and discoveries via buyers, friends and whilst out shopping or on holiday,” states Hayley. “I always have in mind certain types and groups of women that I want to please when I am buying, so in a way, I am buying for them. There are some staple classics and designers that we stock and are timeless, like Devotion Twins, Philip Hog, 0039 Italy, Anna Beck Jewellery and Rosemunde, but then we adore discovering new and sustainable brands such as The Jacksons, Mishky, Woden, Compania Fantastica and the bestselling ranges from Black Colour Denmark and the Soya Concept range.”
The customers and local area continually inspire Blue Boutique. “Community is so important to us and got us through the pandemic. We’ve grown it through hard work and determination and we want to make our customers feel special and loved. We’ve also done some great and honest social media videos! We like to be real and not intimidating on our socials, and we hope that shines through in what we do.” And community is what independents such as Blue and Atterley have in common. The fashion platform, beloved by influencers and industry insiders alike, puts supporting local communities at the forefront of everything they do. Atterley works with independents to give customers access to new, known and niche labels curated by some of the world’s most talented fashion buyers – such as Hayley.
Discover Blue Boutique on Atterley.com, along with other boutiques in cities from Milan and London to Bristol and Paris, who curate a thoughtful selection of labels and pieces with a passion for bringing customers the best in fashion