Jen Graham, affectionately known as Charity Shop Girl, has carved out a unique niche in the world of fashion. Her journey from the luxury car industry to becoming a champion of second-hand style is as unexpected as it is inspiring.
A Passion Born from Necessity
At 17, Jen stepped into a pre-loved shop for the first time, seeking something unique that the high street couldn’t offer. That moment ignited a lifelong passion for second-hand shopping. “There was something magical about not knowing what treasure I might uncover,” Jen recalls. This ‘thrill of the thrift’ has stayed with her ever since, leading to incredible finds like a YSL blazer for just £20 and a Hermes purse for £25.
From Personal Passion to Public Figure
Jen’s transition to Charity Shop Girl was sparked by her daughter Stella during the COVID pandemic. After being made redundant while pregnant with her youngest daughter, Joni, Jen began sharing her charity shop finds online. Her authentic approach and practical styling tips resonated with people looking for budget-friendly, sustainable fashion choices.
“Once I started offering styling tips, like how to wear one item in three different ways, it really took off,” Jen explains. Her growing popularity soon led to television opportunities, allowing her to showcase the potential of charity shop finds to a wider audience.
Beyond Fashion: A Force for Good
Jen’s influence extends beyond fashion. As an ambassador for Face Junkie skincare and a long-time supporter of The Air Ambulance Service, she uses her platform to support causes close to her heart. “The Air Ambulance Service has been there from the beginning of Charity Shop Girl,” Jen says. “They were the first charity to take a chance on me as an influencer.”
Favorite Hunting Grounds
Living in Sandbach for the past 14 years, Jen has her favorite spots for second-hand treasures. St Luke’s in Sandbach never disappoints, while Nantwich and Knutsford offer a wealth of charity shops to explore. “There’s something so satisfying about giving items a new lease of life,” Jen enthuses.
Looking to the Future
As 2024 unfolds, Jen remains committed to championing second-hand fashion and removing the stigma around charity shopping. With a Sahara Trek planned for November to support The Air Ambulance Service and more media opportunities on the horizon, Jen’s influence in the world of sustainable fashion continues to grow.
For those inspired to start their own charity shop journey, Jen offers three key tips: be prepared to rummage thoroughly, create mood boards to guide your shopping and visit charity shops regularly for the best finds.
Connect with Charity Shop Girl on Instagram and TikTok to join her on this exciting journey of sustainable style and meaningful shopping.
