Essex’s celebrity organisers, Gemma Lilly and Charlotte Reddington, are at it again as the duo launch their very first homeware collection.
Introducing the New Collection
Absolutely are big fans of the Style Sisters—aka Essex locals, Gemma Lilly and Charlotte Reddington—especially with their relentless drive to keep introducing something new for our homes. Often it has been little touches here or there, but now they have launched their very first homeware collection. Arriving in over 200 Tesco stores across the UK from 16 August 2024, the product collection will be the Style Sisters’ first at Tesco.
A Brief History of the Style Sisters
Best friends and business partners, the duo set up Style Sisters in 2018. Six years on, Gemma and Charlotte have organized and styled the wardrobes and homes of dozens of high-profile celebrity clients—including Vogue Williams, Rochelle Humes, as well as Jamie and Jools Oliver, to name just a few.
Budget-Friendly Homeware
Style Sisters’ budget-friendly Tesco collection features 18 homeware items, with prices ranging from £5 to £25. Included in the range are luxe-for-less candles, diffusers, vases, knitted cushions, photo frames, and, of course, a selection of practical storage boxes. Personally designed and curated by Style Sisters, their love of monochrome has inspired the stylish new range.
Timeless Designs and Versatile Pieces
Experts in creating calm, clutter-free spaces, the timeless color palette can be easily incorporated into any home design scheme, working collectively together or as individual pieces. Absolutely sat down with them to uncover more.
What Inspired You to Launch Style Sisters?
Gemma: We were both feeling creatively frustrated, and it was over dinner one evening when a lightbulb moment happened. We thought, why don’t we combine our skills and talents and merge them together to create a duo of interiors, fashion, styling, and organising? We like to think of ourselves as the big sisters who come to your home and help guide you through a transformation. The rest is history! Those six years feel like a lifetime ago; we are so grateful for what we have achieved and what is to come in the future.
When Did You First Become Interested in Style/Interiors?
Charlotte: We have both been obsessed with style from a young age. We were forever moving furniture around our childhood homes (much to our parents’ despair!) and re-decorating our bedrooms, making mood boards with cut-out inspiration pictures from magazines. We have just naturally got a creative flair, and we are both in our element when we are surrounded by design, fashion, and interiors. We love looking at a space and thinking, ‘How can we make it the best it can be.’
How Would You Describe Your Interior Style?
Charlotte: We have a classic style; we love monochrome with hints of color, and our signature stripe always gets included somewhere in our designs. We love how you can create a simple yet beautiful base and add to it with layers of texture, pattern, and color.
How Does It Feel to Launch Your First Range at Tesco?
Gemma: We are so excited and grateful for this opportunity. We both feel like there is a huge gap for affordable, stylish storage and homeware, so to be able to bring this to market and launch a range at the biggest grocer in the UK is truly amazing.
Where Did You Get Your Inspiration for This Homeware Range?
Charlotte: Our inspiration came from our love of monochrome and wanting to keep things minimalist but impactful. Our focus was on texture to give the items a point of difference while still remaining good staple pieces for the home. We wanted our items to sit seamlessly together and to work in most people’s homes regardless of their interior choices.
Why Did You Choose the Monochrome Color Palette?
Gemma: Monochrome is such a classic colour palette; it’s something we both are really drawn to. We aren’t trend-led and prefer to create a classic base that allows you to introduce different textures and colours over time. We love that these pieces work collectively together without feeling too harsh, and they also work independently. The monochrome gives such freedom to do this.
Can You Share More About the Range?
Gemma: We have a great selection of home fragrances, textiles, and decorative storage pieces. We are both super passionate about the lasting impression scent can leave on a home because it’s something people will always remember if your home smells good. Creating statement candles that smell stunning is one of our favourite things, but honestly, we just love it all so much.
Expert Tips from the Style Sisters
Decluttering Hacks
Charlotte: Having regular detoxes will help to prevent your home from building up clutter. Investing in good storage pieces will help you to remain organized in the future.
Ideas for Incorporating the Range
- Soft Furnishings: Soft furnishings can instantly update and transform a space. Our cushions and throws can give your home a quick, stylish update—whether that’s on the sofa in a living room or bedroom paired with crisp white sheets.
- Candles and Diffusers: Gemma: The candles and diffusers can be added to hallway consoles, dining, and coffee tables, serving as decorative pieces as well as smelling lovely.
- Stylish Storage: Charlotte: If you are stuck for space, our stylish storage pieces can elevate your home while also providing a practical storage solution.
Quick-Fix Home Organizing Tips
- Change Your Hangers: Charlotte: Velvet hangers are slimline by design, and you can fit around three velvet hangers in the same space as one wooden hanger. It’s a game-changer for wardrobes!
- Storage Solutions: Gemma: Hidden storage is a clever way to create the feeling of clutter-free zen in homes. Having a place for items in your home that you don’t want on display will encourage you to put them away after use. Having a system in place—like storage boxes for certain items in cupboards/drawers—will stop those spaces from becoming messy and unorganised.
- Categorise and Contain: Charlotte: Group like-minded items together. Organising items in this way means you can easily see how much you have of certain items when you might be running low or when you need to detox.
- Regular Detoxes: Gemma: The easiest way to avoid a house full of items you no longer need or want is regular detoxes. Far from being wasteful, think of it as freeing up space in your home and sending items to homes that will make use of them. Our homes reflect the stage of life we are in, constantly changing—children become teenagers, pets may join the family, spring transitions to summer, and annual Christmas celebrations return—so having regular detoxes will mean your home stays practical and functional for the stage you are in.
Future Ambitions
Celebrity Homes
Gemma: We would love to go to America and organise the Hollywood A-listers!
Classic, Timeless Style Advice
Gemma: Decorate your home with neutral colours and add interest with texture and accessories. Monochrome is and will always be a classic statement for the home.
The Role of Scent
Gemma: Scent is really important and can evoke emotion, feelings, and memories. We love to create moods around the home using scents to help uplift your day.
The new range is now available in selected Tesco stores.
Follow the Style Sisters on Instagram: @stylesisters.
