Hit the Pool in Style with this Season’s Chicest Bikini Brands

Hit The Pool In Style With This Season’s Chicest Bikini Brands

Make like the fashion pack this summer with the seven chicest bikini brands for pool-side lounging

Words Joy Montgomery

Whether you like it or not, swimwear season is upon us. Even though the one-piece has made a storming comeback this year, there will always a place for beautiful bikinis in our hearts (and wardrobes).

There has been a recent flurry of brands delivering design-led bikinis for the contemporary swimwear market. Minimalist cuts, retro prints, chic details and quality fabrics are the order of the day. We got the insider info on the coolest bikini brands that the fashion pack are loving this season. Scroll through or gallery to discover our faves…


This cool swim and loungewear brand is your go-to for unusual fabrics. Created for travel-lovers, this wanderlust label offers a wide range of cuts and styles to suit every body shape. Grown-up prints are their forte – proving bold bikinis can be chic.



Solid & Striped shot to Instagram style stardom through their retro striped one-pieces. With a balance of sporty silhouettes and ’80s colour-blocking, their styles have been worn by a number of models and fashion editors. This season we’re loving the brand’s crop top style bikini tops.



Vix is the reigning brand of the itty bitty bikini – recognisable by their signature small triangle tops and thin, delicate straps. Coming in a mix of classic and contemporary prints, this is a label one for glamorous girls.



Californian-born brand Mikoh is the brainchild of sister duo Oleema and Kalani Miller. Designed to be mix and matched, their collection is composed of unusual cuts – from multi-strapped bandeaus to cut-out sporty crop tops.



With its signature scallop and zigzag trim, Marysia is your one-stop-shop for colour blocked classic swimwear. With a focus on impeccable fit, this season we’ll be snapping up the brand’s lace-up Antibes bandeau bikini for riviera-inspired chic.



New York designer Mara Hoffman launched her eponymous label in 2000 after her prints caught the eye of Patricia Field. Her signature beachwear features graphic patterns and bold colour clashes. The coolest statement holiday look.



Lisa Marie Fernandez is a global luxury brand that encompasses swim, destination and activewear. Reflecting the style of its founder, the collection pioneers Bond girl bikinis and surf-inspired swimsuits. Intended to be mixed and matched, each piece is versatile by design and translates effortlessly from the beach to the city.


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