How Wakefields Jewellers are welcoming a new season of style
The friendly team at Wakefields Jewellers, based in West Sussex, work year-round helping customers find the perfect piece of fine jewellery or luxury timepiece that will last them a lifetime. And though you might think that the change of seasons brings along with it a lull on Horsham town’s high street, Wakefields are excitedly journeying towards their busiest time of year yet.
Expert in gemmology and fourth-generation co-owner of Wakefields, Melanie Wakefield, says: “The autumn season is a really popular time for diamond jewellery, with many of our customers choosing to propose during the autumn and winter months.”
From romantic city breaks to candlelight dinners, Melanie and the team are lucky enough to share in the excitement of all of their customer’s proposal plans. But it isn’t just engagements in the spotlight this month too. “We’ve also noticed a pattern in customers booking weddings around this time of year,” Melanie continues, “with many couples asking us for personalised engraving on their wedding bands and fine jewellery gifts to be ready in time for their special day.”
Specialising in bespoke design, Melanie is particularly proud of Wakefields’ on-site workshop. “Our talented goldsmiths are forever working on new projects at their workbenches,” she says. “From simple repairs like fixing broken chains or clasps on necklaces, to upcycling a vintage piece of jewellery into something new, they are always impressing us with their incredible talent and ability to breathe life into the most intricate designs. I love that we are able to offer such a wide range of in-house workshop services to our customers.”
Sharing details about some of the beautiful pieces of fine jewellery she has created for her customers over this year so far, Melanie says: “Our advice is if you’ve always wanted to create a special piece of jewellery, then we’d love for you to pop in and book a design consultation where we can explore your options and create some initial concept designs. We’ll help you shape your idea into an achievable design over a friendly chat and a cup of coffee, or glass of bubbles if you’d prefer!”
Commenting on Wakefields’ success since the shop underwent a fully-transformative refit last year, Melanie reflects: “We still find some of our customers are shocked when they realise that we offer such a wide range jewellery to suit all budgets, as well as 0% finance options to help spread the cost too. All of our customers experience the same level of service, whether they’re purchasing a new watch battery or commissioning a bespoke piece of jewellery. It’s really important to us that we deliver a luxury experience to everyone who walks through our door and that they leave happy, having found exactly what they were searching for.”
Each season brings new jewellery styles and trends to embrace and Wakefields is no exception to this cycle. “This month we have some beautiful new coloured gemstone designs arrive,” Melanie says. “This season is definitely for vibrant jewel tones, we’re going to be offering everything from exquisite shades of green tourmaline to citrine designs in golden, honey hues. We always try to stay in tune with what’s trending in the world of fashion and we’ve got some really special pieces that’ll be worth seeing on display in store at Wakefields this autumn / winter.
“As much as we don’t want to start talking about Christmas yet, it’s something we have to plan well in advance for every year,” she adds. “We take the opportunity to inspire our customers early on so that we can help them source the perfect gifts for family members and loved ones, particularly when it comes to bespoke jewellery designs. Designing and creating a one-of-a-kind piece of jewellery is something that takes time and definitely shouldn’t be rushed. So from our point of view, it’s never too early to start thinking about your wishlist!”
WAKEFIELDS JEWELLERS
11 West Street, Horsham, RH12 1PF
01403 264001
